Online Constituent Communications for Elected Officials
FrankingGrid was established to help elected officials take full advantage of the Internet's power to target an audience and reach them with the right message at the right time. Through our collaboration with the House Franking Commission, we have designed an approved online outreach program that enables Members of Congress to reach their constituents with online search, display, advertising and social media.
Members of Congress can finally use electronic communications to reach their constituents where they are reading about public policy, news, and politics and we, the taxpayers, can save money and our environment by reducing direct mail and cutting down fewer trees. Members can now increase their profile, build their email and newsletter lists, and build awareness of their websites, constituent services, and policy decisions.
The Grid ad network targets constituents on thousands of local and national news, politics, radio, television, entertainment, blogs, and social media sites, including Google, Yahoo, Bing, Facebook, & YouTube. Proven targeting allows the ads to be shown on these well know sites, but only to the computers that log on in the appropriate congressional district.
Grid takes care of everything from banner and text ad creation, keyword selection, site list creation and ad placement. We also provide easy to read reporting on how many people in district saw the ads, clicked on them, and then joined your email or newsletter lists or signed up for your event.
Now that the internet has surpassed newspapers and radio as America's primary source of news, coupled with the fact that electronic franking is better for the environment, it is non PC to ignore this medium.
Why Online Communications are Critical for Elected Officials
The Internet has become an important part of American life as a source of news and information about the political process and government. FrankingGrid the most recent Pew study on the effectiveness of Internet Outreach on our democracy.
|
– The Internet and Campaign 2010, March 17, 2011 22% of online Americans used social networking or Twitter for politics in the 2010 campaign January 27, 2011
Footnote: The reports listed above are the copy write and property of the respective organizations. ©2011 FrankingGrid Privacy Policy |
Neilsen's 2011 Social Media ReportOur Sister Company.
Non Profits
Grid’s sister company, World Benefactor, serves more than 30 NPO’s. Starting with Google Grant management, WB helps non profits get online by optimizing $120,000 of free advertising per year from the worlds #1 search engine. The starter program assists your NPO with optimizing your website to get more people to give their email addresses or donate to your cause. Step two is to look at the results and design affordable display adverting campaigns that can build awareness, raise money and save NPO’s money when compared to its direct mail program.
Details